8 Essentials of Digital marketing Strategy For Small Business
1. Online advertising
- Google AdWords: These are online ads created within Google’s AdWords platform using targeted keywords. If the words typed into Google match your keywords, your ad can appear above the search results. Read our 14 Killer AdWords tips to help you get started.
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2. Search Engine Optimisation
Search engine optimisation (SEO) increases your brand’s online visibility through successful search marketing. You need to use on-page optimisation techniques and keyword strategies to get your brand in front of the people interested in your products.In the past, SEO helped sites rank higher, sometimes in unethical ways. Today, SEO helps legitimise your website(s) and should be used to benefit the consumer.
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3. Online Content and Blogging
Blogging, along with other forms of content distribution has moved into the mainstream. The lines between blogging and traditional media have blurred. Establish a blog on your company website to help project personal and corporate messaging.
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4. Web PR
Online press release distribution improves online visibility and will help you connect with your target audience. Press releases can be used effectively as part of an integrated link building strategy. However, utilise your press releases only when the content is truly worth sharing.
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5. Social Media Management and Listening
Social media has become a significant source of interaction between consumers and their favourite brand. Use this medium to have a conversation with your customers.Connect Catering has both a LinkedIn company page and Facebook business page which they use to publish updates regarding their business and interact with their customers.
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6. Email and Online Newsletter Marketing
As long as they’re permission-based, email campaigns can be highly effective.
Milton Sanford Wines is a good examples of a company that creates highly effective email campaigns to bring communities together, while stimulating their business.
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7. Mobile Marketing
SMEs can access a wider audience through their mobile devices.The use of mobile phones as a marketing medium is quickly gaining popularity.
More businesses are gaining access to mobile phone numbers and using SMS to advertise their products and services.Another factor is the growth of mobile web usage. Locally-based advertising also involves mobile devices and GPS. It exploits the knowledge about where a mobile device user is located. Users searching online for a product or service will get a list of options within their location.
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8. Web Analytics
Develop a website rich in content, while keeping SEO in mind and connect with your customers via social media.
Use the 8 steps above to improve interaction with customers. Use the email address you’ve gathered from newsletter signups to build a database of verified contacts. This list can then be used for future marketing and email campaigns.The future of online marketing is promising. Your business can’t afford to ignore it. You might just wake up one day to the reality that your company has been overlooked, or simply forgotten.
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